Action-Based Learning Projects:
MAP & Consulting Studio
Auburn Hills, MI
Auburn Hills, MI
2023
Online MBA
Brand Positioning and Communication
Evaluate Stellantis connected services technology, features, packaging, customer journey, and propose a communication strategy for each channel to increase awareness, feature utilization, and customer and dealer engagement.
Faculty Advisors
Portland, OR
Astoria, NY
Astoria, NY
2024
Online MBA
Financial Analysis and Planning
Develop a marketing and fundraising plan for a documentary film production company currently producing a film about mental health and Gen Z. We were successful in acquiring funding for a couple of our award-winning films in the past, but our existing strategies are no longer working, so we need a sustainable plan to generate funding for our current and future projects.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Strategic Roadmapping
The project involves conducting comprehensive market research and analysis to map out the competitive landscape across all Sartorius LPS business areas and product lines. The goal is to analyze key competitors' strengths, weaknesses, financial performance, innovation strategies, and other critical factors to build a detailed and actionable competitor database.
Faculty Advisors
Rialto, CA, USA
Auburn Hills, MI
Auburn Hills, MI
2023
Executive MBA MAP
Supply Chain Optimization
Develop a strategy for Vehicle to Grid (V2G Bi-directional Charging) that includes the competitive landscape, risk analysis, customer journey map, and a business plan that identifies the return on investment for consumer and OEM.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2022
Online MBA
Market Analysis and Assessment
Support the Sanger Leadership Center at Michigan Ross by mapping the competitive landscape for leadership development and updating our strategic plan. Wonderful chance to make a positive impact at Ross and beyond!
Faculty Advisors
Ireland
Chicago, IL; Cedar Falls, IA; Tel Aviv, Israel
Richmond, CA, USA
Richmond, CA, USA
2023
Full-Time MBA MAP
Strategic Roadmapping
Determine SunPower's new and adjacent revenue opportunities created by recent federal and state policies (IRA, etc.) that are a) within the home improvement industry and b) related to greater electrification of home energy uses
Faculty Advisors
Portage, MI
Tamil Nadu, India
