Action-Based Learning Projects:
MAP & Consulting Studio
Auburn Hills, MI
Auburn Hills, MI
2023
Online MBA
Brand Positioning and Communication
Evaluate Stellantis connected services technology, features, packaging, customer journey, and propose a communication strategy for each channel to increase awareness, feature utilization, and customer and dealer engagement.
Faculty Advisors
Auburn Hills, MI
Auburn Hills, MI
2023
Executive MBA MAP
Supply Chain Optimization
Develop a strategy for Vehicle to Grid (V2G Bi-directional Charging) that includes the competitive landscape, risk analysis, customer journey map, and a business plan that identifies the return on investment for consumer and OEM.
Faculty Advisors
Franklin, TN
Franklin, TN
2025
Full-Time MBA MAP
Go-To-Market Strategy
Schneider Electric has an existing strategy around digitally enabled products, and as a continuation of this strategy we need to better understand customer mindset around digitally enabled products and how the purchase of these connected products can drive Software and Service recurring revenue.
Investigate new routes to market and new revenue opportunities for Schneider Electric’s Software and Digital Services businesses.
Investigate new routes to market and new revenue opportunities for Schneider Electric’s Software and Digital Services businesses.
Faculty Advisors
Camden, NJ
Camden, NJ
2024
Online MBA
Brand Positioning and Communication
Evaluate the ROI of automotive experiential driving events and determine whether or not they drive owner loyalty and conquest. Identify best practices and recommend a high-level strategy for these events or investigate what alternative event types drive loyalty.
Faculty Advisors
Zurich, Switzerland
Zurich, Switzerland
2024
Online MBA
Market Analysis and Assessment
Identify emerging solutions—whether in technology, AI/analytics, or consulting propositions—that Swiss Re's Automotive and Mobility Solutions team should consider developing, acquiring, or partnering with. These solutions aim to empower our insurance and broker clients in the US and Canada to effectively manage their risk portfolios.
Faculty Advisors
Auburn Hills, MI
Auburn Hills, MI
2023
Online MBA
Brand Positioning and Communication
Evaluate Stellantis connected services technology, features, packaging, customer journey, and propose a communication strategy for each channel to increase awareness, feature utilization, and customer and dealer engagement.
Faculty Advisors