Action-Based Learning Projects:
MAP & Consulting Studio
Cork, Ireland
San Diego, Calif.
San Diego, Calif.
2015
Global MBA MAP
Trinion Logistics called on a MAP team to assess its potential to diversify. The team conducted interviews, analyzed industry reports, and researched current businesses to identify strategies and techniques in support of an implementation plan. At the conclusion of the project, Trinion’s key executives, including a Ross alum, traveled to Michigan Ross to review project findings and discuss implementation.
Silicon Valley, CA, USA
Nairobi, Kenya; Walnut Creek, CA
Nairobi, Kenya; Walnut Creek, CA
2022
Full-Time MBA MAP
Strategic Roadmapping
Develop a cohesive fundraising and communication strategy for donor cultivation by performing CRM data deep dives, competitive analysis, and research into fundraising strategies. The outcome of this work will help align TGE's mission and values with its current project operations and donor priorities, allowing TGE to scale sustainably.
Faculty Advisors
Newark, CA
Ann Arbor, MI, USA
Ann Arbor, MI, USA
2023
MM Consulting Studio
Customer Experience Enhancements
Assess behaviors of 'non-traditional students' (e.g., mid-career, student parents, military) around retirement saving, planning, and goals to inform marketing and engagement strategies targeted to these individuals.
Faculty Advisors
Detroit, MI, USA
Ann Arbor, MI, USA
Battle Creek, MI and Chicago, IL
