Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Create a plan to position a health and wellness site and apps to be ideal for a campus roll-out, including a specific plan for the U of M system, with a focus on quality assessment and improving the product offerings.
Faculty Advisors
Inkster, MI
Inkster, MI
2025
BBA Capstone
Financial Analysis and Planning
Conduct a comprehensive analysis of the different existing and potential economic models for senior living facilities to help inform decision-making regarding the development of Madina Village. Additionally, develop perspective on the minimum size of such a village (i.e., land required, number of units, etc.) and based on this perspective a high-level assessment of the resources / cost required to develop the village. Additionally, time permitting, recommend the best approach (or “pitch”) to potential development partners (e.g., home builders, local / state government, medical systems).
Faculty Advisors
2025
Full-Time MBA MAP
Market Analysis and Assessment
The project’s goal is for the Ross team to collaborate with the two OTK founders to formulate a local, Malawi-based fundraising strategy that builds a greater and more diversified financial base. While donations from friends abroad will remain valuable and relevant, the Ross team should focus on delivering detailed short- and long-term strategies for how OTK can expand its sourcing of funds from within Malawi.
Faculty Advisors
London, Exeter, and Stonehenge
London, Exeter, and Stonehenge
2025
Weekend MBA MAP
Strategic Roadmapping
The ExecMAP team will create a strategic transformational plan for the University of Exeter that will align most of the 37 climate and sustainability units along with moving the Tipping Points program to the world stage. The University of Exeter has the best and highest number of climate scientists who are positioned to make a significant contribution to the world. This plan will create strategic alignment, positioning, and define the resources needed to help the university provide the best Net Zero solutions platform. Tipping Points program is the best thinking on how these can be achieved to benefit our planet!
Last year’s EMBA team worked on an environmental tech project and really enjoyed working with the leadership! Your team will learn all facets of environment tech, policy, and programming that is essential to any executive career.
Last year’s EMBA team worked on an environmental tech project and really enjoyed working with the leadership! Your team will learn all facets of environment tech, policy, and programming that is essential to any executive career.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Financial Analysis and Planning
Develop a plan to increase sales and revenue by optimizing SEO for our website and implementing targeted social media marketing campaigns. Create a plan to drive more traffic to the site and convert visitors into loyal customers by showcasing new arrivals and special promotions, ideally by partnering with female influencers who align with its empowerment message to enhance its online presence and build stronger connections with the target audience driving more sales.
Faculty Advisors
Monrovia
Monrovia
2025
Full-Time MBA MAP
Strategic Roadmapping
TRIBE is a five-year-old social enterprise in Liberia, focused on improving learning outcomes and building a novel an ecosystem that complements and enhances the existing educational opportunities for high school students. The goal is to help ensure these young people develop skills valued by potential employers and that, once employed, they become valued employees.
This proposal seeks to collaborate with the Michigan Ross team to develop a five-year strategic plan (framework) based on a careful analysis of TRIBE’s learning journey to date and its capabilities to bridge foundational learning gaps for in current high school education. The goal would be to revisit TRIBE’s unique value proposition for the Liberian school system, develop an action-based operational plan and use this work to attract increased financial and strategic resources to scale organizational operations. The TRIBE leadership plans to be deeply engaged with the students on the process as it is critical to long-term organizational success.
This proposal seeks to collaborate with the Michigan Ross team to develop a five-year strategic plan (framework) based on a careful analysis of TRIBE’s learning journey to date and its capabilities to bridge foundational learning gaps for in current high school education. The goal would be to revisit TRIBE’s unique value proposition for the Liberian school system, develop an action-based operational plan and use this work to attract increased financial and strategic resources to scale organizational operations. The TRIBE leadership plans to be deeply engaged with the students on the process as it is critical to long-term organizational success.
Faculty Advisors
Rio de Janeiro
Rio de Janeiro
2025
Full-Time MBA MAP
Customer Experience Enhancements
Design strategic initiative to integrate data and sports analytics to enhance the customer experience for supporters of a major Brazilian sports (football) club, improving international brand positioning, communications, and management to compete with the world's most notable football brands.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Strategic Roadmapping
Develop a fundraising strategy to identify opportunities for revenue enhancement and create a three-year strategic growth plan, including recommending methods to expand TUFF’s marketing / publicity.
Faculty Advisors
2025
Full-Time MBA MAP
Market Analysis and Assessment
The Othakarhaka Foundation (OTK) is a volunteer-based grassroots organization in Malawi, Africa, committed to eliminating barriers to girls’ education and empowering rural communities. OTK works in the Mulanje district and, long term, hopes to expand its operations (and impact) across Malawi.
The project’s goal is for the Ross team to collaborate with the two OTK founders to develop a detailed strategy and set of actionable next steps for expansion into a neighboring district, most likely Phalombe.
The project’s goal is for the Ross team to collaborate with the two OTK founders to develop a detailed strategy and set of actionable next steps for expansion into a neighboring district, most likely Phalombe.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Financial Analysis and Planning
Create a plan to develop and improve an upcoming mortgage & real estate company to be able to expand into a larger market, and to have the developed infrastructure to conduct business with all focal points of being a well rounded business being addressed and implemented.
Faculty Advisors