Action-Based Learning Projects:
MAP & Consulting Studio
Tainan, Taiwan
Tainan, Taiwan
2015
Global MBA MAP
Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.
Faculty Advisors
Maumee, OH
Maumee, OH
2025
MSCM Consulting Studio
Supply Chain Optimization
Develop logic & demonstrate a solution to support packaging priorities in our Crossville, TN Distribution center. Define current process & gap areas from forecasting, safety stock, purchasing, and prioritization for production work orders for packaging, and create a tool that is transferrable to the business upon completion.
Faculty Advisors
Muskegon, MI
Muskegon, MI
2025
Full-Time MBA MAP
Operations Enhancements
Goodwill Industries of West Michigan is working to ensure that all unsold donations find a home. As a result we are developing a remanufacturing strategy for many of the materials that go unsold. We have partnered with an Israeli based company, Daika, to create new furniture and like products out of unsold wood based materials. Our goal would be for the U of M MAP MBA Students to help us develop a business plan, research regulatory/permitting requirements and provide/establish agreement drafts.
Faculty Advisors
Mountain View, CA
Mountain View, CA
2025
BBA Capstone
Market Analysis and Assessment
Conduct comprehensive market research and develop a strategic business model for Jindo's AI-powered veterinary assistant and ultrasound product, focusing on competitive differentiation, go-to-market including pricing strategies and customer acquisition.
Faculty Advisors