Action-Based Learning Projects:
MAP & Consulting Studio
Manila and Quezon City, Phillipines
Manila and Quezon City, Phillipines
2023
Online MBA
Market Analysis and Assessment
Identify two technologies for possible commercialization, provide market analysis for those technologies, create a roadmap for implementation, and document the process so that T.I.P. can use it with other technologies in the future.
Faculty Advisors
Santa Clara, Beijing, Shanghai
Santa Clara, Beijing, Shanghai
2016
Full-Time MBA MAP
The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.
Tamil Nadu, India
Tamil Nadu, India
2014
Full-Time MBA MAP
Provide a financial needs assessment.
Project coordinated in partnership with the C.K. Prahalad Initiative.
Faculty Advisors