Action-Based Learning Projects:
MAP & Consulting Studio
Chicago, IL
Chicago, IL
2020
BBA Capstone
Employee Experience Enhancements
PEAK6 is a private investment and technology firm and founding partner of the Michigan Ross FinTech Initiative. Students will provide recommendations to increase operating efficiencies within the investment team's diligence process.
Faculty Advisors
Santa Clara, Beijing, Shanghai
Santa Clara, Beijing, Shanghai
2016
Full-Time MBA MAP
The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.
Ann Arbor, MI, USA
Ann Arbor, MI, USA
2023
BBA Capstone
Strategic Roadmapping
Ann Arbor, like all rapidly growing communities, needs a strategic plan for equitable housing, creative placemaking, and mixed-use, sustainable, net-zero development. Assist our nonprofit, Equitable Ann Arbor Land Trust, to develop a strategic plan to grow Ann Arbor's housing in concert with the University's growth, consistent with EA2 Aspirations.
Faculty Advisors