Define the competitive landscape and develop the PsiAN brand architecture.

Devise a marketing plan for restructured guide and interpretation services.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Examine the feasibility of establishing a spin-off commercial entity, a SportsTech institute to support the talent development of the sector.

Devise a milestone based plan for GVK Airports to become the most admired airport company in the world.

Conduct a situation analysis that outlines Ford Credit's approach to the autonomous vehicle (AV) ecosystem.

Develop an actionable merger & acquisition strategy, leveraging current and adjacent market verticals, to supplement existing organic growth plans.

Analyze best practices for public-private partnership (PPP) in Malawi and create a strategic framework for how to replicate and implement PPP models in other countries.

Project coordinated in partnership with the William Davidson Institute.

Devise a three-year strategic plan to sustain growth and raise local and international funds.