Action-Based Learning Projects:
MAP & Consulting Studio
Tainan, Taiwan
Tainan, Taiwan
2015
Global MBA MAP
Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.
Faculty Advisors
Tallahassee, FL
Tallahassee, FL
2024
Online MBA
Market Analysis and Assessment
Develop a detailed strategic plan and market entry plan for reCap biochar for use by the waste management industry in the State of Florida. reCap biochar is produced via our pioneering and patent-pending process that also empowers Florida communities to more economically and sustainably manage organic waste.
Faculty Advisors
Sao Paulo, Sao Paulo, Brazil
Sao Paulo, Sao Paulo, Brazil
2023
Full-Time MBA MAP
Market Analysis and Assessment
Conduct a deep and detailed market analysis to define market positioning, including distribution strategy and organizational structure, for a large Brazilian wealth management company
Faculty Advisors
Warren, OH
Warren, OH
2023
Executive MBA MAP
Market Analysis and Assessment
Conduct a corporate review, competitive landscape assessment, and an industry growth opportunity study in order to develop a growth strategy for the company in the machine tool industry inside the US Market and the global markets.
Faculty Advisors