Action-Based Learning Projects:
MAP & Consulting Studio
Berlin, WI
Berlin, WI
2024
Executive MBA MAP
Go-To-Market Strategy
The project aims to create a comprehensive commercialization and marketing plan for a recent private equity acquisition. The team's objective is to modernize key business areas, including a first-ever digital footprint, and actionalbe steps to unlock the growth potential of the firm to increase revenue by 25%. The acquired firm has a thirty-year manufacturing legacy of craftsmanship and customer service, which has allowed it to grow organically by word of mouth over the years. The firm has always done business the "old-fashioned" way - the prior owners managed sales, there is no website, nor does the company use email to conduct business with its over 400 B2B clients.
Faculty Advisors
Nairobi
Nairobi
2024
Executive MBA MAP
Strategic Roadmapping
To developed an integrated five-year strategic plan for Inua Village to Global Foundation and two of Its sustainability pillars: Inua Village Textile Industry Limited and Inua Village Savings & Credit Cooperative Society Limited.
Faculty Advisors
Longmont, CO
Longmont, CO
2024
Executive MBA MAP
Market Analysis and Assessment
Formulate a three-year strategic marketing plan to improve KromaTiD visibility and engagement with key players in the US and European Cell and Gene Therapy sector. Secondly, identify additional market segments where opportunities exist for KromaTiD products and services.
Faculty Advisors
Seattle, WA
Seattle, WA
2024
Executive MBA MAP
Go-To-Market Strategy
Bunafr is launching one of it’s kind first intelligent home coffee roasting machine for coffee lovers to roast coffee exactly to their liking at the push of a button. The roaster comes with green coffee bean subscriptions from award winning farms across the world. Customer’s get truly personalized and freshest coffee with full of flavors and farmers get much higher margins from the cost per cup as we have removed the waste in the supply chain. All of this is enabled by the patent pending hardware and software tech.
As we are creating a new category in the kitchen appliance or coffee space, we need genius go to market plan and growth plan from year 1 to year 3 to create a lifestyle, and sustainable brand and be identified as the Uber of Taxis and create ripples to disrupt arguably world’s second most traded commodity - coffee.
As we are creating a new category in the kitchen appliance or coffee space, we need genius go to market plan and growth plan from year 1 to year 3 to create a lifestyle, and sustainable brand and be identified as the Uber of Taxis and create ripples to disrupt arguably world’s second most traded commodity - coffee.
Faculty Advisors