Action-Based Learning Projects:
MAP & Consulting Studio
2024
Full-Time MBA MAP
Strategic Roadmapping
Research and identify the specific needs and pain points of COPD patients and healthcare providers in managing the disease, create a comprehensive business model, develop a persuasive business case and pitch, and formulate a three-year market entry action plan.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2022
Online MBA
Market Analysis and Assessment
Conduct a competitive assessment and market positioning strategy to support the Automated Forecasting product, that will enable the Ready Signal to grow customer acquisition and increase market share for this product./
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Create market entry strategy for business development (licensing and M&A) solution for biotech and early stage drug developers incl. academia. Estimate market opportunity, competition and sales potential, develop a go to market strategy including pricing strategy.
Faculty Advisors