The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.

Assess how the HANSHEP Health Enterprise Fund (HHEF) has supported enterprises in creating a foundation of partnerships that will help them transition to scale and identify opportunities for enhancement. 

Create a brand strategy and marketing plan for a lifestyle hotel

Recommend ways to increase and improve the unit profit for ancillary services offered onboard.

Conduct a financial analysis of the current digital health platform in Rwanda and develop a recommendation for pricing to implement and support the platform for other government health systems

Outline growth strategy for new markets/products to help company drive revenue 

Analyze and develop optimal setup and staffing plans for concession stands at Michigan Athletics venues.

Develop a go-to-market strategy for our product expansion into pathology in the U.S.

Provide a U.S. market assessment and a U.S. market entry plan.