Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Develop a comprehensive inbound marketing strategy to increase B2B leads from HR professionals, chief people officers, and decision-makers. The goal is to better understand how LifeGuides fits in the market and move from 1-2 leads per month to a consistent flow of qualified leads through content-driven strategies.
Faculty Advisors
Manistee, MI
Manistee, MI
2022
Full-Time MBA MAP
Financial Analysis and Planning
Create a dividend plan for Little River Holdings that determines the appropriate profit distribution structure back to the Little River Band of Ottawa Indians, while also ensuring sustainability and growth for Little River Holdings and its family of companies.
Faculty Advisors
Virtual
Virtual
2025
MBAn Consulting Studio
Financial Analysis and Planning
Develop a dynamic, interactive dashboard for Omega, providing in-depth analysis of sales performance, customer behavior, and sales team effectiveness. Leverage advanced data analysis and predictive modeling to offer actionable insights and strategic recommendations to enhance sales, optimize customer retention, and identify new market opportunities.
Faculty Advisors