The project aims to create a comprehensive commercialization and marketing plan for a recent private equity acquisition. The team's objective is to modernize key business areas, including a first-ever digital footprint, and actionalbe steps to unlock the growth potential of the firm to increase revenue by 25%. The acquired firm has a thirty-year manufacturing legacy of craftsmanship and customer service, which has allowed it to grow organically by word of mouth over the years. The firm has always done business the "old-fashioned" way - the prior owners managed sales, there is no website, nor does the company use email to conduct business with its over 400 B2B clients.

Determine the best subscription model and price for a sports technology platform, along with monetization methods for story contributors.

Formulate a detailed three-year market entry plan for the U.S. and Canadian markets

Formulate a digital marketing plan for a line of Indian Yogurt Sauces.

Health Literacy Zambia (HLZ) is a volunteer-based grassroots organization in Zambia, Africa, that focuses on improving women’s and children’s health in rural areas with the focus being on the vulnerable/poorest people, and of course not segregating the vulnerable men in the community because we value inclusion and diversity.

We also focus on providing school necessities for the most vulnerable children and helping them get back to school because we believe in education for all.

The project’s goal is for the Ross team to collaborate with Health Literacy Zambia to formulate a detailed Brand Development plan and an enhanced communication and social media plan, with a three-year implementation roadmap to launch and execute.

Create an alternative investment program for clients with a strategy around asset allocation of public vs private investments, a presentation deck describing opportunities for clients, and a vetted/deployable list of alternative managers.