Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI
Detroit, MI
2022
BBA Capstone
Market Analysis and Assessment
Implement an interactive mapping program to help pinpoint high-scoring areas in Wayne County for refugee housing funding applications that go through a competitive scoring process.
Faculty Advisors
Accra, Ghana
Accra, Ghana
2017
Full-Time MBA MAP
Conduct an in-depth investigation into the financial constraints and opportunities for private maternity homes in the rural regions of Ghana under the USAID-funded Saving Maternity Homes in Ghana, Innovate for Health project implemented by Banyan Global.
Faculty Advisors
Bolingbrook, IL, USA
Bolingbrook, IL, USA
2023
Online MBA
Operations Enhancements
Evaluate our current load tendering and management platform that manages the end-to-end process of scheduling commitments. Provide recommendations to help streamline operations (assign loads sooner and on more of a schedule) and gain preferred pricing with vendors.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2023
Online MBA
Brand Positioning and Communication
Refine the go-to-market strategy for KeyShare, PassiveBolt's innovative self-sovereign identity based technology, focusing on identifying optimal market segments, value proposition refinement, and customer acquisition strategies.
Faculty Advisors
Washington D.C.
Washington D.C.
2025
Full-Time MBA MAP
Strategic Roadmapping
The Washington Spirit is a professional women's soccer team based in the Washington metropolitan area, competing in the National Women's Soccer League. The MAP team would create a business plan for the Spirit to develop a series of programs aimed at enhancing the professional soccer players' business acumen, wealth management, and career development post-retirement, similar to programs offered by other sports leagues.
Faculty Advisors
Vietnam
Vietnam
2023
Online MBA
Go-To-Market Strategy
Poornatha has successfully developed two training programs for small and medium sized enterprises (SMEs) in India: asynchronously delivered program that is offered to large numbers, serving thousands of SMEs and a more interactive program offered to 30 people at a time. An entrepreneur in Vietnam is working with Poornatha to extend one or both of these offerings to SMEs in Vietnam.
Faculty Advisors