Action-Based Learning Projects:
MAP & Consulting Studio
Philadelphia, PA
Philadelphia, PA
2024
Full-Time MBA MAP
Customer Experience Enhancements
Develop customer personas and map their journeys online and in-person for our businesses. Articulate what offerings each persona engages with, how they plan their trip including media choices, what they do when on-site and after they leave.
Faculty Advisors
Mumbai
Mumbai
2024
Full-Time MBA MAP
Go-To-Market Strategy
Profile the US/Canada EV market, analyze key customer segments and customer expectations, and identify target micro-markets and customer segments as well as key success factors for approaching those markets
Faculty Advisors