Action-Based Learning Projects:
MAP & Consulting Studio
Canton, MI
Canton, MI
2024
MSCM Consulting Studio
Strategic Roadmapping
Develop a strategic roadmap and financial analysis regarding the expansion of the companies private fleet back haul program. Discover existing opportunity and financially viability of fleet expansion.
Faculty Advisors
Ho
Ho
2025
Full-Time MBA MAP
Brand Positioning and Communication
Adanu is a nonprofit organization dedicated to empowering Ghanaian communities through education and infrastructure. The project’s goal is to address Adanu’s challenges in its fundraising capacity, brand recognition, and communications effectiveness. The MAP team will develop a holistic fundraising, brand, and communications strategy that will help Adanu scale its impact and increase its reach.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Financial Analysis and Planning
Develop a plan to increase sales and revenue by optimizing SEO for our website and implementing targeted social media marketing campaigns. Create a plan to drive more traffic to the site and convert visitors into loyal customers by showcasing new arrivals and special promotions, ideally by partnering with female influencers who align with its empowerment message to enhance its online presence and build stronger connections with the target audience driving more sales.
Faculty Advisors