Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI
Detroit, MI
2025
Weekend MBA MAP
Market Analysis and Assessment
Create a business case for our real estate company to expand services to include non-Michigan markets. For our Detroit-based holdings, develop 2-3 initiatives to drive visitor attraction and retention, which may include a membership/loyalty program.
Faculty Advisors

Dearborn, MI

Dearborn, MI
2025
Weekend MBA MAP
Brand Positioning and Communication
The City of Dearborn is seeking assistance in developing a financial strategy for the City’s rebranding efforts and 5-year marketing campaign. Deliverables from the final project will inform budgetary decisions and the creation of an RFP for the City’s rebrand.
Faculty Advisors
Coral Gables, FL
Coral Gables, FL
2025
Weekend MBA MAP
Market Analysis and Assessment
Formulate a strategic market growth plan for the Healthcare vertical segment of Ryder’s Supply Chain Services (SCS) business. SCS serves the North American market; however, this project will be focused on growing the U.S. business.
Faculty Advisors
Traverse City, MI
Traverse City, MI
2025
Weekend MBA MAP
Go-To-Market Strategy
Develop a solution to bridge the healthcare access gap in rural and underserved markets by expanding infusion therapy services into these regions through innovative service models such as home-based care, infusion suites and clinics, and mobile clinics.
Faculty Advisors
Albuquerque, NM
Albuquerque, NM
2025
Weekend MBA MAP
Supply Chain Optimization
The University of Michigan Supply Chain project focuses on optimizing the aluminum supply chain to support the manufacturing scale-up of Flow Aluminum's Aluminum-CO2 battery technology. This project aims to ensure a reliable and cost-efficient supply of aluminum for large-scale battery production.
Faculty Advisors

Wyandotte, MI

Wyandotte, MI
2025
Weekend MBA MAP
Go-To-Market Strategy
Develop a market entry strategy for a small-scale artificial nail polish manufacturing venture aimed at generating revenue for an R&D operation, focusing on market intelligence, technology opportunities, and go-to-market business models.
Faculty Advisors
Orlando, FL
Orlando, FL
2025
Weekend MBA MAP
Go-To-Market Strategy
USTA's mission is to grow tennis to inspire healthier people and communities everywhere. By conducting industry analysis and recommending go-to-market strategy, this project will help us grow our impact and serve players in adaptive tennis.
Faculty Advisors

Lisdoonvarna

Lisdoonvarna
2025
Weekend MBA MAP
Go-To-Market Strategy
Create a US Go-To-Market strategy for a new high-end smoked salmon product. The team will assess the US landscape for similar products, define the segment focus, and build a plan to launch the product. This is the finest smoked salmon and it will be a successful venture.
Faculty Advisors
London, Exeter, and Stonehenge
London, Exeter, and Stonehenge
2025
Weekend MBA MAP
Strategic Roadmapping
The ExecMAP team will create a strategic transformational plan for the University of Exeter that will align most of the 37 climate and sustainability units along with moving the Tipping Points program to the world stage. The University of Exeter has the best and highest number of climate scientists who are positioned to make a significant contribution to the world. This plan will create strategic alignment, positioning, and define the resources needed to help the university provide the best Net Zero solutions platform. Tipping Points program is the best thinking on how these can be achieved to benefit our planet!
Last year’s EMBA team worked on an environmental tech project and really enjoyed working with the leadership! Your team will learn all facets of environment tech, policy, and programming that is essential to any executive career.
Last year’s EMBA team worked on an environmental tech project and really enjoyed working with the leadership! Your team will learn all facets of environment tech, policy, and programming that is essential to any executive career.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Weekend MBA MAP
Strategic Roadmapping
To grow the presence of successful high-growth ventures and advance civic leadership in Michigan’s entrepreneurial ecosystem. Our network of entrepreneurs and venture capitalists have taken the Michigan Pledge, committing 1 percent of equity or return on investment into a fund for state-based grantmaking.
Faculty Advisors