students in classroom

Accelerate Your Sales Career with the Cappo Sales Track

Build customer relations, develop sales strategies, and drive business revenue — all while controlling your own earnings potential. If the dynamic field of sales sparks your interest, Michigan Ross offers a special sales track to help ignite your success. 

The Cappo Sales Track will help you: 

• Get to know the sales function and what it means to work in sales.

• Study business-to-business (B2B) and business-to-consumer (B2C) sales.

• Explore career development and recruiting opportunities for jobs in sales.

All University of Michigan students entering their junior or senior year are eligible to apply.


students from across U-M are part of the Cappo Sales Track.


Students from eight U-M schools and colleges are represented in the Cappo Sales Track.

Payal Parida
The Cappo Sales Track has been an incredible experience for me! It’s an effective and efficient way to learn about sales and is a certification that I believe everyone can benefit from. No matter what your field of study is, I can attest that this program is welcoming to all!

What You’ll Study

To complete the SalesTrack, you'll need to take 12 credits and receive a grade (no pass/fail) from the courses below:

Additionally, we offer a specialized workshop to help students hone their negotiation skills.

What You’ll Do  

At Michigan Ross, we believe the best way to learn something is by doing it. That’s why you’ll also have the chance to take part in a number of action-based learning opportunities related to sales. From internships and membership in the Michigan Sales Club to showing off your skills in competitions and getting to speak with sales professionals, there’s no shortage of ways to keep actively learning outside the classroom.  

And when it’s time to start applying for jobs, our Career Development Office will help connect you with companies ready to hire. Cappo Sales Track students have put their skills to use at major companies like LinkedIn, IBM, P&G, and Bloomberg, just to name a few. 

Email to get more information and meet with a member of the Cappo Sales Track team. 

The Cappo Sales Track is made possible through a significant gift by Jeffrey Cappo and his sons Michael and Eric Cappo of Ann Arbor, Mich.