Action-Based Learning Projects:
MAP & Consulting Studio
Santa Clara, Beijing, Shanghai
Santa Clara, Beijing, Shanghai
2016
Full-Time MBA MAP
The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.
Auburn Hills, MI
Auburn Hills, MI
2024
MSCM Consulting Studio
Supply Chain Optimization
Supply Chain Risk Assessment System/Dashboard: using existing tools and subscriptions, work with IT business function to map out supply chain risk key risk indicators to create not only visibility into risks but also the ability to track roadmaps and action plans.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Strategic Roadmapping
This project aims to develop a strategic plan for a managed service organization with the goal to grow into a nationwide support network for healthcare organizations. Building on revenue-generating service lines including nurse-based telephonic triage, along with comprehensive IT and electronic health record support, NorthStar currently serves over 50 partners in 21 states and has identified opportunities for exponential growth by leveraging economies of scale within these or additional offerings.
Faculty Advisors
Dexter, MI
Dexter, MI
2023
Online MBA
Strategic Roadmapping
Develop a comprehensive plan for 4x growth for Nature and Nurture Seeds (Nature and Nurture, LLC), a small farm-based heirloom and organic seed company focusing on Michigan/Great Lakes/Midwest adapted vegetable, seed, and herb varieties.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Brand Positioning and Communication
Develop a strategic marketing plan and branding strategy that will increase sales and position Northern Classics as the premium brand for children's outerwear. Analyze opportunities to grow through wholesale, expanded product lines, and social media campaigns.
Faculty Advisors