Action-Based Learning Projects:
MAP & Consulting Studio
Metro-Detroit, MI
Metro-Detroit, MI
2024
Executive MBA MAP
Strategic Roadmapping
Establish a Metro Detroit-based startup specializing in wine distribution, emphasizing wines that embody a strong sense of origin and community. Our vision is rooted in the places and people behind each bottle. Positioned strategically and supported by a robust logistics network, our goal is to emerge as a pivotal player in the wine distribution sector. With over 20 years of industry experience and ample resources to gather necessary information or guide further inquiries, our focus lies in securing rights to the world's most prestigious and historically significant wines. Once acquired, our commitment is to handle and distribute these wines with unparalleled care, setting a new standard in Michigan's distribution market.
Faculty Advisors
Nairobi, Kenya; Walnut Creek, CA
Nairobi, Kenya; Walnut Creek, CA
2022
Full-Time MBA MAP
Strategic Roadmapping
Develop a cohesive fundraising and communication strategy for donor cultivation by performing CRM data deep dives, competitive analysis, and research into fundraising strategies. The outcome of this work will help align TGE's mission and values with its current project operations and donor priorities, allowing TGE to scale sustainably.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Create a plan to position a health and wellness site and apps to be ideal for a campus roll-out, including a specific plan for the U of M system, with a focus on quality assessment and improving the product offerings.
Faculty Advisors
Tainan, Taiwan
Tainan, Taiwan
2015
Global MBA MAP
Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.
Faculty Advisors