The project aims to create a comprehensive commercialization and marketing plan for a recent private equity acquisition. The team's objective is to modernize key business areas, including a first-ever digital footprint, and actionalbe steps to unlock the growth potential of the firm to increase revenue by 25%. The acquired firm has a thirty-year manufacturing legacy of craftsmanship and customer service, which has allowed it to grow organically by word of mouth over the years. The firm has always done business the "old-fashioned" way - the prior owners managed sales, there is no website, nor does the company use email to conduct business with its over 400 B2B clients.

Review and revise the current business plan and recommend a new growth strategy

Create a 3-year U.S. market entry and expansion strategy

Formulate a 3-year strategic retail plan targeted to the U.S. market

Develop a competitive positioning and growth strategy for Wisp, the leading provider of reproductive telehealth services in the U.S. - specializing in same day treatments for common infections like UTIs, yeast infection, BV, Herpes, etc.

Assess the potential economic impact of a proposed yearlong Yeats commemorative event.