Define the market opportunity and set priorities for a new strategic business segment

Develop a strategy for global scale that will enable Wello to achieve financial sustainability while also achieving their social mission.

Identify and establish a business case for the top disruptions that UnitedHealthcare should pursue to continue its leadership position.

Provide a financial model and venture capital strategy for a cutting-edge pharmaceutical company.

Develop a global footprint optimization plan.

Develop a new rental model for commercial dish machines and analyze the financial and operational impact of transitioning existing customers to it.

The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.