Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Newark, CA
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Develop a comprehensive inbound marketing strategy to increase B2B leads from HR professionals, chief people officers, and decision-makers. The goal is to better understand how LifeGuides fits in the market and move from 1-2 leads per month to a consistent flow of qualified leads through content-driven strategies.
Faculty Advisors
Sunnyvale, CA
Virtual
Silicon Valley, CA; Grand Rapids, MI
Detroit, MI
Detroit, MI
2025
BBA Capstone
Market Analysis and Assessment
Develop a comprehensive pricing strategy for Snowbotix’s Robot-as-a-Service (RaaS) model by analyzing customer segments, benchmarking competitors, and creating actionable pricing scenarios to optimize profitability, scalability, and market competitiveness.
Faculty Advisors
Niepolomice, Poland; Kempen, Germany; Beijing, China
Montclair, NJ, USA
Lima, Peru; Cusco, Peru; Wayqecha, Peru; Villa Carmen, Peru
