Action-Based Learning Projects:
MAP & Consulting Studio
Clyde, OH
Clyde, OH
2024
MSCM Consulting Studio
Supply Chain Optimization
Assess current state process flows and loss drivers for Whirlpool's $73M (and growing) fleet of returnable vendor packaging. Explore available market options that leverage emerging (and existing) technologies that match Whirlpool’s use case.
Faculty Advisors
Ann Arbor, MI, USA
Ann Arbor, MI, USA
2023
Online MBA
Market Analysis and Assessment
Conduct a competitive assessment and market positioning strategy to support the Automated Forecasting product, that will enable the Ready Signal to grow customer acquisition and increase market share for this product./
Faculty Advisors
Detroit, MI
Detroit, MI
2024
Executive MBA MAP
Strategic Roadmapping
Opportunities and barriers for EV charging at multi-dwelling housings. Owning an EV for a residents of multi-dwelling households have unique challenges because they don’t have garage for dedicated overnight personal charging option. The study should summarize the challenges and opportunities for different stakeholders (residents, landlords, city/subdivision, local ordinances etc.) and provide recommendation for the state and local policy changes. This study would require data collection from actual visits, interviews of different stakeholders, and/or any other available sources.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Customer Experience Enhancements
Analyze The Bird's Nest store layout, online presence, partnerships, marketing, and fan engagement, and provide recommendations to enhance fan satisfaction, boost sales, and expand Flint Firebird's brand reach.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
BBA Capstone
Go-To-Market Strategy
Design and implement a B2B2C sales strategy and funnel for MeetYourClass (MYC). Focus on integrating our community-building platform into university ecosystems, focusing on market research, strategic communications, and partnership development.