Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2024
MM Consulting Studio
Market Analysis and Assessment
Conduct an environmental scan of the current US ECE field and analyze our position, products, and current customers in relation to that information to create a situation analysis report that will be used for strategic planning by the organization.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Market Analysis and Assessment
Create a business case for Mcity’s “Depot Autonomy” project, which would provide a cost-effective means for vehicles to operate autonomously once they enter a suitably-equipped warehouse or loading yard (e.g. Amazon, FedEx).
Faculty Advisors
Camden, NJ
Camden, NJ
2024
Online MBA
Brand Positioning and Communication
Evaluate the ROI of automotive experiential driving events and determine whether or not they drive owner loyalty and conquest. Identify best practices and recommend a high-level strategy for these events or investigate what alternative event types drive loyalty.
Faculty Advisors