Action-Based Learning Projects:
MAP & Consulting Studio
San Diego, CA
San Diego, CA
2024
Global MBA MAP
Market Analysis and Assessment
Conduct preliminary research and formulate a strategic entry plan on brokering warehouse automation opportunities utilizing Autonomous Mobile Robots (AMR), Automated Guided Vehicles (AGV), and Artificial Intelligence (AI) and similar technologies in the logistics sector.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
BBA Capstone
Market Analysis and Assessment
Develop a comprehensive pricing strategy for Snowbotix’s Robot-as-a-Service (RaaS) model by analyzing customer segments, benchmarking competitors, and creating actionable pricing scenarios to optimize profitability, scalability, and market competitiveness.
Faculty Advisors