Action-Based Learning Projects:
MAP & Consulting Studio
Auburn Hills, MI
Auburn Hills, MI
2023
Online MBA
Brand Positioning and Communication
Evaluate Stellantis connected services technology, features, packaging, customer journey, and propose a communication strategy for each channel to increase awareness, feature utilization, and customer and dealer engagement.
Faculty Advisors
Mumbai
Mumbai
2024
Full-Time MBA MAP
Go-To-Market Strategy
Profile the US/Canada EV market, analyze key customer segments and customer expectations, and identify target micro-markets and customer segments as well as key success factors for approaching those markets
Faculty Advisors
Detroit, MI
Detroit, MI
2024
Executive MBA MAP
Strategic Roadmapping
Opportunities and barriers for EV charging at multi-dwelling housings. Owning an EV for a residents of multi-dwelling households have unique challenges because they don’t have garage for dedicated overnight personal charging option. The study should summarize the challenges and opportunities for different stakeholders (residents, landlords, city/subdivision, local ordinances etc.) and provide recommendation for the state and local policy changes. This study would require data collection from actual visits, interviews of different stakeholders, and/or any other available sources.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Develop detailed customer personas for relevant stakeholders in Effectiv's three key verticals—Banks, Credit Unions, and Fintech companies—to help drive Effectiv's messaging, positioning, and targeted marketing campaigns.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Strategic Roadmapping
Develop a strategy to grow and expand a local, community-oriented, music school with a unique curriculum into a national community of students, teachers and professional musicians by making connections, fundraising, and developing software.
Faculty Advisors