Action-Based Learning Projects:
MAP & Consulting Studio
Sao Paulo, Brazil
Ann Arbor, MI
Sao Paolo Brazil
Tel Aviv, Israel
Maumee, OH
Brisbane, Australia;Melbourne, Australia;Honiara, Soloman Islands
Brisbane, Australia;Melbourne, Australia;Honiara, Soloman Islands
2018
Full-Time MBA MAP
Develop a business case assessing the market potential and viability of 3D printing technology being developed to produce water supply system spare parts from recycled plastics.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2023
Online MBA
Brand Positioning and Communication
Refine the go-to-market strategy for KeyShare, PassiveBolt's innovative self-sovereign identity based technology, focusing on identifying optimal market segments, value proposition refinement, and customer acquisition strategies.
Faculty Advisors
Ann Arbor, MI
Kalamazoo, MI
Virtual
Virtual
2024
MM Consulting Studio
Strategic Roadmapping
Create a strategic business plan for Therapy Ranch in Southeast Michigan, outlining short-term 1 year, and long -term goals, 5 year. Help establish a sustainable urban horse facility with a primary offering of Equine Assisted Mental Health Services.
Faculty Advisors
San Juan, PR
San Juan, PR
2025
Full-Time MBA MAP
Strategic Roadmapping
This project is to engage the manufacturing community to identify operational 'pain points', and design an AI tool to help them navigate selecting solutions more rapidly. Our partner in this activitiey is an AI data platform that will create the actual AI algorithms for the tool.
Faculty Advisors
Tainan, Taiwan
Tainan, Taiwan
2015
Global MBA MAP
Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.
Faculty Advisors