Action-Based Learning Projects:
MAP & Consulting Studio

Detroit, MI

Detroit, MI
2022
MSCM Consulting Studio
Supply Chain Optimization
Evaluate current southeast U.S. distribution network. Assess all potential solutions to increase efficiency in servicing the current customer base, with a focus on increasing truck driving colleague retention.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Develop a comprehensive inbound marketing strategy to increase B2B leads from HR professionals, chief people officers, and decision-makers. The goal is to better understand how LifeGuides fits in the market and move from 1-2 leads per month to a consistent flow of qualified leads through content-driven strategies.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Market Analysis and Assessment
Conduct a market analysis and define strategic inputs regarding the market validation, business models, and “go to market” channels, and formulate a three-year U.S. market entry action plan for a marine robotic system aimed in cleaning lakes from algae, invasive plants, oil spills, and floating debris. Entrepreneurial-Development Stage - Focus on Marketing
Faculty Advisors
Manistee, MI
Manistee, MI
2022
Full-Time MBA MAP
Financial Analysis and Planning
Create a dividend plan for Little River Holdings that determines the appropriate profit distribution structure back to the Little River Band of Ottawa Indians, while also ensuring sustainability and growth for Little River Holdings and its family of companies.
Faculty Advisors