Craft a competitive strategy for the sparkling water category.

Evaluate and make recommendations for improvements to online platform

PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.

Create a real estate proforma template and develop market research for our first P.A.D. Shell Community/Investment in Detroit.