Action-Based Learning Projects:
MAP & Consulting Studio
Buford, GA
Buford, GA
2024
Online MBA
Market Analysis and Assessment
Develop a business case for Catalayst Nutraceuticals (a CMO) to pitch a private label brand to a growing retailer (e.g., TJ MAX). Additionally develop a comprehensive view of trends in the nutraceutical market (formats growing, capacity in market, etc.)
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Create market entry strategy for business development (licensing and M&A) solution for biotech and early stage drug developers incl. academia. Estimate market opportunity, competition and sales potential, develop a go to market strategy including pricing strategy.
Faculty Advisors