Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Provide a detailed market analysis of the local (Washtenaw County) fitness industry, focusing on needs and services for an aging population. Develop a two-year strategic marketing plan to expand membership and services to this niche market.
Faculty Advisors
Mumbai, India
Mumbai, India
2014
Full-Time MBA MAP
Investigate the advantages and disadvantages of implementing a smartcard based micro-payment ecosystem.
Project coordinated in partnership with the C.K. Prahalad Initiative.
Faculty Advisors
Wuxi City, China
Memphis, TN; Indianapolis, IN
Mumbai, India
Mumbai, India
2014
Full-Time MBA MAP
Evaluate and build a comprehensive digital banking proposition for a specific target market.
Project coordinated in partnership with the C.K. Prahalad Initiative.
Faculty Advisors
San Luis Potosi, Mexico
Addis Ababa
Addis Ababa
2025
Weekend MBA MAP
Market Analysis and Assessment
Infinity Advanced Technology Solutions has been supplying medical equipment in Ethiopia since 2006. Infinity would like a student team to develop a business proposal for providing medical equipment leasing services to address the needs of healthcare facilities across Ethiopia.
Faculty Advisors