Create a comprehensive market analysis.

Create a vendor-engagement model detailing how to engage with existing/new vendors as well as volunteers to maximize capabilities and services "donated" to The Empowerment Plan.

Develop a route-to-market strategy into the U.S. breakfast cereals category.

Develop a comprehensive marketing strategy.

Explore ways to increase brand awareness among University of Michigan employees under age 40.

Conduct research on US eastern region logistics market to provide the company with suggestions on business strategy to extend it's existence from the western region.