Action-Based Learning Projects:
MAP & Consulting Studio
Dortmund
Dortmund
2025
Full-Time MBA MAP
Customer Experience Enhancements
Thyssenkrupp-nucera is an organization focused on developing green hydrogen using existing technology used in the Chlor-alkali business. Green hydrogen is the future and will be key in driving energy transition.
Goal of this team will be to develop a plan to increase sales by connecting with existing Chlor-alkali customers to conduct a detailed voice of the customer to understand key value attributes from these customers. These data will be used to define the service offerings for this business and any product attributes we learn from this exercise will enable to business to support the growth in the green hydrogen business.
The team will work closely with the strategy leader in US, CEO for the US business and will also interact with key leadership team in the corporate office in Dortmund, Germany.
Goal of this team will be to develop a plan to increase sales by connecting with existing Chlor-alkali customers to conduct a detailed voice of the customer to understand key value attributes from these customers. These data will be used to define the service offerings for this business and any product attributes we learn from this exercise will enable to business to support the growth in the green hydrogen business.
The team will work closely with the strategy leader in US, CEO for the US business and will also interact with key leadership team in the corporate office in Dortmund, Germany.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Financial Analysis and Planning
Develop a plan to increase sales and revenue by optimizing SEO for our website and implementing targeted social media marketing campaigns. Create a plan to drive more traffic to the site and convert visitors into loyal customers by showcasing new arrivals and special promotions, ideally by partnering with female influencers who align with its empowerment message to enhance its online presence and build stronger connections with the target audience driving more sales.
Faculty Advisors
2025
Full-Time MBA MAP
Market Analysis and Assessment
The Othakarhaka Foundation (OTK) is a volunteer-based grassroots organization in Malawi, Africa, committed to eliminating barriers to girls’ education and empowering rural communities. OTK works in the Mulanje district and, long term, hopes to expand its operations (and impact) across Malawi.
The project’s goal is for the Ross team to collaborate with the two OTK founders to develop a detailed strategy and set of actionable next steps for expansion into a neighboring district, most likely Phalombe.
The project’s goal is for the Ross team to collaborate with the two OTK founders to develop a detailed strategy and set of actionable next steps for expansion into a neighboring district, most likely Phalombe.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Brand Positioning and Communication
Develop a comprehensive and effective strategy that enables Toyz to successfully introduce and promote game-based and adaptive learning products to minority and underserved students, and help them develop skills for STEAM careers in order to increase access and equity in STEAM education and improve learning outcomes for these students.
Faculty Advisors
Inkster, MI
Inkster, MI
2025
BBA Capstone
Financial Analysis and Planning
Conduct a comprehensive analysis of the different existing and potential economic models for senior living facilities to help inform decision-making regarding the development of Madina Village. Additionally, develop perspective on the minimum size of such a village (i.e., land required, number of units, etc.) and based on this perspective a high-level assessment of the resources / cost required to develop the village. Additionally, time permitting, recommend the best approach (or “pitch”) to potential development partners (e.g., home builders, local / state government, medical systems).
Faculty Advisors