Action-Based Learning Projects:
MAP & Consulting Studio
Sao Paolo Brazil
Shanghai, China
Mumbai
Mumbai
2024
Full-Time MBA MAP
Go-To-Market Strategy
Profile the US/Canada EV market, analyze key customer segments and customer expectations, and identify target micro-markets and customer segments as well as key success factors for approaching those markets
Faculty Advisors
Rochester Hills, MI
Rochester Hills, MI
2014
Global MBA MAP
The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.
Faculty Advisors
Austin, TX
Nazareth, Israel
Bangalore
Bangalore
2025
Full-Time MBA MAP
Financial Analysis and Planning
Create a strategic go-to-market plan for a machine learning-as-a-service platform tailored for credit and fraud analysis. This platform enhances internal data with a marketplace of alternate data providers and facilitates the creation of machine learning models through a no-code interface.
Faculty Advisors
Ann Arbor, MI, USA
Auburn Hills, MI
Auburn Hills, MI
2023
Online MBA
Brand Positioning and Communication
Evaluate Stellantis connected services technology, features, packaging, customer journey, and propose a communication strategy for each channel to increase awareness, feature utilization, and customer and dealer engagement.
Faculty Advisors