Assess and identify potential and meaningful fintech opportunities in U.S. market.

Provide a U.S. market assessment and a U.S. market entry plan.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Structure the launch and growth strategy for a new coffee brand and outline how to increase brnd exposure in retail and online spaces.

Create a growth marketing strategy.

Create the business and educational framework for "Dolphins University".