Action-Based Learning Projects:
MAP & Consulting Studio

Amman, Jordan, Jordan Valley, Jordan, Madaba, Jordan

Amman, Jordan, Jordan Valley, Jordan, Madaba, Jordan
2014
Full-Time MBA MAP
Develop an initiative for technology transfer and capacity building in developing countries using the expertise and capabilities developed in industrialized economies.
Project coordinated in partnership with the William Davidson Institute.
Faculty Advisors
Hanover, PA
Hanover, PA
2022
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
BBA Capstone
Financial Analysis and Planning
Work with the University of Michigan’s endowment investment team to develop a robust and innovative portfolio management (allocation and cash flow modeling) tool for its multi-billion dollar venture capital and private equity investment program.
Faculty Advisors

Providence, RI, USA

Providence, RI, USA
2023
Weekend MBA MAP
Market Analysis and Assessment
Support the UNFI ESG team to conduct market analysis and research to inform a potential Impact Fund which will support innovative solutions to climate change in the food/ag sector. The student team will create a proposal outlining an identified market gap as well as a recommended thesis, investment vehicle type, management scenarios, and expected impact for the fund.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Market Analysis and Assessment
Create a business case for Mcity’s “Depot Autonomy” project, which would provide a cost-effective means for vehicles to operate autonomously once they enter a suitably-equipped warehouse or loading yard (eg- Amazon, FedEx, …).
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
BBA Capstone
Strategic Roadmapping
Analyze the golf course industry, with a specific focus on business models in particular pricing models including golf course renovation and restoration projects and formulate recommendations based on your findings.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Supply Chain Optimization
MDining has recently developed and instituted new sustainable procurement purchasing standards and guidelines. With new procurement standards being implemented, there is a need to develop a strategy for implementation and execution, tracking and oversight system that procurement staff can use to measure the effectiveness and impact of these standards (process rollout planning).
Faculty Advisors