Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Financial Analysis and Planning
Evaluate alternative revenue sources and models in order to enhance the revenue mix of a top public university Art & Design program, to reduce reliance on undergraduate tuition revenue.
Faculty Advisors
Albion, MI
Albion, MI
2024
Executive MBA MAP
Go-To-Market Strategy
Caster Concepts, a Midwest manufacturer of industrial casters and wheels, aims to develop a disruptive go-to-market strategy that bypasses the traditional distribution channels. Currently, these channels include specialty caster distributors and large multi-line distributors such as Fastenal, Grainger, and Motion Industries. The EMBA team will develop a new operations strategy that examines different direct to companies and customers options. The team will assess all aspects of Caster Concepts manufacturing operations, understand it’s sales processes, and look at how AI could change the distribution strategy.
Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.
Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.
Faculty Advisors

Sao Paulo, Sao Paulo, Brazil

Sao Paulo, Sao Paulo, Brazil
2023
Full-Time MBA MAP
Market Analysis and Assessment
Conduct a deep and detailed market analysis to define market positioning, including distribution strategy and organizational structure, for a large Brazilian wealth management company
Faculty Advisors

Redmond, WA

Redmond, WA
2025
Full-Time MBA MAP
Go-To-Market Strategy
Develop messaging and marketing strategy recommendations to improve the security posture of our consumer users, & increase their usage of Microsoft account features & services which provide security benefits.
Faculty Advisors
Wuxi, China
Wuxi, China
2017
Executive MBA MAP
Propose an Impro 3D Printing services and market development strategy. Formulate a five-year services and market entry implementation plan to add competencies, cap ex, prototyping and low volume production capacity, and market & sales development activities in the automotive, aerospace, medical device, and specialty industry sectors.
Faculty Advisors