Evaluate and make recommendations for improvements to online platform

Formulate a detailed strategic market entry plan for a new product line and business in autonomous low speed vehicles

PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.

Provide a strategic assessment of where next to pursue organic growth - horizontal expansion focused by identifying related services vs. vertically focused within the core segments

Formulate a market entry strategy and a five-year market entry & growth plan.