Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Follow a monthly poll co-created by Financial Times and Michigan Ross for insights on how American voters perceive key financial and economic issues in the lead-up to the 2024 U.S. presidential election.
Formulate a five-year strategic market entry plan for hydrogen fuel cell powered electric vehicle chargers to be produced by General Motors and Renewable Innovations.
Analyze and develop a strategy for diversity and sustainability initiatives within MGM Resorts International's corporate social responsibility program.
Determine the complete lifetime value of an RV customer and RV related spend to build out an industry-leading customer loyalty program with the highest perceived value from features and benefits offered.
Develop a strategy to increase multi-service usage and cross-selling within Microsoft’s consumer apps & services portfolio leveraging the Microsoft Rewards loyalty program
