Action-Based Learning Projects:
MAP & Consulting Studio
Irving, TX
Irving, TX
2024
Weekend MBA MAP
Customer Experience Enhancements
Conduct market research across industries on customer segmentation / personalization strategies, with the goal of understanding how best-in-class companies use personalized experiences to optimize pricing, product offerings, etc.
Faculty Advisors

Chicago, IL

Chicago, IL
2022
Executive MBA MAP
Market Analysis and Assessment
Engage in research, data gathering, and analysis to guide partnership opportunities within potential organizations selected by Vynca. Formulate a competitor framework that will help Vynca understand how to quickly assess adjacent organizations within the palliative care space.
Faculty Advisors
Van Buren Township, MI
Van Buren Township, MI
2024
Global MBA MAP
Go-To-Market Strategy
Create a market study, right-to-play analysis, and go-to-market strategy for new energy storage system product line in new end-market by leveraging the software and hardware capabilities of a global automotive software and electronics supplier.
Faculty Advisors