Develop a comparative B2B vs. B2C market entry analysis for the smart door lock market.

Follow up to last year with our Equitable Ann Arbor Land Trust agenda, www.ea2landtrust.org, goals to convert UM and City parking lots around campus into affordable, workforce and market rate housing. Goals are to add thousands of residents housing over neighborhood retail with 15 Minute Neighborhood characteristics, all needs within a 15 minute walk. Near jobs and transit ops to be highly sustainable and affordable.

Create a strategic international growth plan. 

Perform competitive benchmarking to inform innovative selling processes & collateral

The independent restaurant industry is notoriously low on resources that allows owners and operators to be more effective business owners. Even chefs who have owned restaurants for years lack financial literacy and the business understanding they need to control and cut costs. This proves particularly challenging for an industry where average profit margins over between three and five percent on a good year.

The James Beard Foundation advocates for, and designs programs that aim to make the independent restaurant industry more equitable, sustainable, and financially viable for all. The Foundation seeks to collaborate with a team of Ross EMBAs to research and catalog innovative industry business models for ‘full-service, casual, independently owned’ restaurants.

The team would analyze the strategy, effectiveness, scalability, and potential applications of these new models, with the goal of resulting in more profitable restaurants that also follow equitable and sustainable labor, sourcing, and operating practices. The team would develop frameworks for identifying and creating new business models for this category of restaurants.

Develop a business case for Catalayst Nutraceuticals (a CMO) to pitch a private label brand to a growing retailer (e.g., TJ MAX). Additionally develop a comprehensive view of trends in the nutraceutical market (formats growing, capacity in market, etc.)

Provide a strategic blueprint for carving a non-profit out of the for-profit entity along with a marketing and communications plan for the announcement of this new non-profit.

Analyze the market situation to understand the prevalence of digital systems and develop a marketing plan.

Rethink how Microsoft? digital assistant Cortana can bridge the work-life divide to help people be more productive.

Develop a go-to-market plan for Access Afya’s CURAFA franchise platform to enhance customer acquisition and retention in urban slums around Nairobi

Formulate a comprehensive competitive analysis of the SEL provider landscape in the US.

Analyze the potential integration of Carbon Credits into existing Servitisation business model applications that link to energy efficiency and clean energy