Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2024
Executive MBA MAP
Go-To-Market Strategy
Covera Health aims to create a user-friendly quality dashboard for medical imaging, integrating real-time data to monitor and enhance patient care. This project focuses on developing and planning the market adoption of the dashboard, aiming to demonstrate the quality of radiology practices and facilitate the transition to value-based care. The goal is to achieve a 75% market share for this innovative platform within 2 years.
Faculty Advisors
2025
Full-Time MBA MAP
Customer Experience Enhancements
Amazon is exploring innovative ways to enhance the setup experience for its digital signage devices, aiming to make the process more intuitive, efficient, and error-free for IT teams. As part of the Amazon Devices organization, our team seeks to leverage artificial intelligence (AI) technologies to revolutionize the device onboarding process, creating a seamless experience that aligns with the needs and technical capabilities of our business customers.
Faculty Advisors
New York, NY
New York, NY
2022
Full-Time MBA MAP
Strategic Roadmapping
Provide strategic planning for the development of state-of-the-art, next-generation, fully-integrated power and connectivity infrastructure for the purpose of a) in the near-term, enabling at scale the electrification of commercial vehicle fleet and municipal bus operations in the world’s densest cities, and b) more broadly to power forward the future of mobility in the urban environment.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Analyze competitors' products and marketing strategies to identify gaps and opportunities for differentiation. Define a clear strategic direction for Effectiv, and build a messaging & positioning framework based on findings.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
BBA Capstone
Strategic Roadmapping
Continue last year’s project work and create a transformational riverfront between the Medical and North Campuses. Add new walkable/bikeable transit connections, placemaking retail, & affordable/middle income and market rate housing.
Faculty Advisors