As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.

Develop a go-to-market strategy for a new product

Complete a U.S. market assessment and develop a market entry strategy that identifies key collaborators and various clinical implementation models.

Conduct a market analysis on a potential new product line, and recommend product positioning and marketing plan to enter the grocery channel.

Conduct a deep analysis of celebrity-backed brands, both successful and unsuccessful, from the last ten years to inform future marketing strategies for Spirits, and Brown-Forman at large

Formulate a comprehensive marketing plan for the companyÕs clinical decision system support tool in breast cancer.

Assess and evaluate the strategic market entry plan for aftermarket export opportunities in African and South-East Asian markets

Develop short- and long-term strategies to increase effectiveness of sales

Conduct a post-COVID market-assessment to identify the optimal penetration strategy.

Conduct a market assessment, identify an optimal marketing strategy, and create a go-to-market plan.