Goodwill Industries of West Michigan is working to ensure that all unsold donations find a home. As a result we are developing a remanufacturing strategy for many of the materials that go unsold. We have partnered with an Israeli based company, Daika, to create new furniture and like products out of unsold wood based materials. Our goal would be for the U of M MAP MBA Students to help us develop a business plan, research regulatory/permitting requirements and provide/establish agreement drafts.

Define a two year organic TikTok strategy for dealerships and local marketing associations in the U.S

Develop new strategies to transform Goodwill’s donations into textile-to-textile recycling feedstock to help create green jobs and reduce global textile waste in landfills across the globe.

Assess how Chevrolet can improve upon the Premium Service program and present a business plan for expansion into new markets.

Develop a strategy to manage Google's emerging market currency risk.

Anotemos (anotemos.org) is a robust media annotation software for educators and their students. Anotemos allows online collaboration viewing and commenting on media. It allows screen drawings and voice comments in addition to timestamped writing.

Develop a five-year commercialization roadmap for the Anotemos software and a sustainable business plan for a non-profit startup to be established from the income received from Anotemos licenses and services provided to customers.

Develop the assessment, strategic framework, and unbiased recommendation for vehicle retention, service retention, and aftermarket optimization to drive increased loyalty.

Develop a business case and deployment strategy for an innovative car/ride sharing service that leverages GM's unique capabilities.

Identify how to improve the vehicle service experience for customers through innovative communication channels and how to best communicate vehicle needs and their respective solutions to users.

Develop a new supply chain risk rating system.

Recommend a go-to-market strategy to shift customers to automation solutions.

Achieve a significant reduction in GM CCA waste generation / generally non-recyclable materials by executing a subset of twelve Packaging Sustainability KPIs identified and defined by a previous project cohort.