Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, East Lansing - MI
Ann Arbor, East Lansing - MI
2025
BBA Capstone
Strategic Roadmapping
Perfect Pair is a 501(c)(3) non-profit organization founded at the University of Michigan seeking expertise in developing a long-term business plan with strategic roadmapping, building a business plan, and marketing. Perfect Pair matches older adults and students to form intergenerational friendships, foster social connection, and combat social isolation and ageism.
Faculty Advisors
San Juan
San Juan
2023
Weekend MBA MAP
Market Analysis and Assessment
Communication dependent technology is advancing rapidly leaving business decision makers struggling to establish a clear business case for adoption individual technologies and/or combined technologies. Smaller enterprises lack the depth of technical staff to dedicate time to analyzing new technology tools and the result is these companies losing comparative cost efficiency with companies that are able to make these analysis.
Faculty Advisors
San Francisco, CA;Los Angeles, CA;New York City, NY
Vancouver, WA, USA
Ann Arbor, MI
Ann Arbor, MI
2023
Online MBA
Brand Positioning and Communication
Refine the go-to-market strategy for KeyShare, PassiveBolt's innovative self-sovereign identity based technology, focusing on identifying optimal market segments, value proposition refinement, and customer acquisition strategies.
Faculty Advisors
White Plains, NY
White Plains, NY
2014
Full-Time MBA MAP
PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.
Faculty Advisors
Chicago, IL
Madurai India
