Assess the current marketing process, then assess new market research and provide marketing guidance for a three-year plan.

Formulate a detailed three-year strategic plan for Aravind Eye Hospital.

The student team will analyze existing data and develop forecasting models to predict future hotel demand and pricing.

Conduct a comprehensive market analysis of Primal Kitchen's salad dressing line, examine current marketing trends within the clean-label and health-conscious salad dressing segment with a focus on Primal Kitchen’s strategies for product positioning, pricing, and distribution channels. Gather consumer data insights through surveys, social media analysis, and customer reviews to identify key factors that drive consumer preferences and purchase decisions, and determine opportunities for differentiation and growth.

Create a digital marketing framework and campaign schedule.

Create a go-to-market strategy to grow Microsoft market share in business applications and differentiated AI-powered products.

Create a go-to-market strategy for CRH’s premium labor/locums services business for the Anesthesia service line.

Review the current portfolio of entrepreneurial offerings, benchmark against competing programs both in Ireland and a few select countries, and devise a strategic plan that will recommend an advanced set of programs that meets the need of a changing world

The Pelosi-Bloom autotransfuser is a compact, portable medical device using previously FDA-approved components to rapidly transfuse a patient’s own blood during acute bleeding events in operating rooms, cardiac procedure units, ambulances and military medical units. It can be used in place of more expensive cell saver units that can be used only in hospital settings. A strategic marketing plan is needed to determine how this device should go to market.

Analyze and develop optimal setup and staffing plans for concession stands at Michigan Athletics venues.

Create a plan for a new Net Zero Transition Centre. This will set the stage to develop a global solutions platform.