The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Evaluate a pilot clinical program providing strategic recommendations that streamline and scale implementation, enhance user adoption, and optimize client outcomes.

Develop strategic priorities to support sustainable membership growth and market leadership.

Create a strategic plan to implement a consumer engagement business model

Develop a business operating plan for a new multi-use cooperative building venture.