Action-Based Learning Projects:
MAP & Consulting Studio
South Africa
South Africa
2023
Weekend MBA MAP
Go-To-Market Strategy
Develop a comprehensive market analysis and market entry strategy for a new product in the renewable energy and fertilizer space in South Africa and possible other specified low- to middle-income countries.
Faculty Advisors
Austin, TX
Detroit, MI
Orrville, OH, Chicago, IL
Detroit, MI
Kunming, China
Kunming, China
2014
Global MBA MAP
Dihon Pharmaceuticals invited a team of students to aid in the company's mission of producing accessible, effective, valuable solutions in consumer healthcare. The Dihon team spent two weeks in China visiting the headquarters in Kunming, along with sites in Beijing. The team studied the market, compared regulations, and analyzed distribution channels around China, then returned to Ann Arbor to complete their analysis.
Faculty Advisors
Maumee, Novi, OH, MI, USA
Boston, MA
