Determine a U.S. market strategy and three-year market entry plan for medical product.

Identify the optimal media content mix to engage fans and generate revenue

The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.

Conduct a strategic review of the TV production landscape in Canada to devise a market development and/or investment strategy.